SEO in 2013: 7 Surprisingly Simple Factors That Will Take The Lead

This time of year is suitable for retrospection. We’re able to take a good look at how things played out in 2012, and get an idea of the trends and patterns that are most likely to dominate the coming year.

2012 was rough for SEO experts due to radical changes in Google’s algorithms, including many updates to Panda, as well as the the introduction of Penguin. While content quality and inbound links continue to play major roles in organic rankings, let’s take a look at the other factors that will govern SEO in 2013.

2012: The Year of Pandas and Penguins, Creating Value, and the Emergence of Guest Posting

Before we dive into predictions for SEO next year, let’s recap the major patterns of 2012.

Integrating Social Strategy for SEO Benefits

If you manage or maintain a website, then you know how vital SEO can be in driving up your web traffic. This year saw some big changes to Google’s search algorithms, calling for an updated and more involved approach to SEO. Google now incorporates social media rankings as well as regularly updated, relevant content into its search algorithm. This means that if a website hopes to rank highly in search results, it should incorporate social media efforts as well as new content creation (such as an up to date blog) into its SEO strategy.