This time of year is suitable for retrospection. We’re able to take a good look at how things played out in 2012, and get an idea of the trends and patterns that are most likely to dominate the coming year.
2012 was rough for SEO experts due to radical changes in Google’s algorithms, including many updates to Panda, as well as the the introduction of Penguin. While content quality and inbound links continue to play major roles in organic rankings, let’s take a look at the other factors that will govern SEO in 2013.
2012: The Year of Pandas and Penguins, Creating Value, and the Emergence of Guest Posting
Before we dive into predictions for SEO next year, let’s recap the major patterns of 2012.
