Friday, 1 February 2013

Avaya Is Quickly Moving Video Conferencing to the Next Generation

In early 2012 when Avaya purchased Radvision, a video optimization company, many considered it to be an evolving move toward the next generation of video conferencing. Avaya’s recent announcement to enhance its Flair and Aura UC (unified communications) platforms certainly seems to validate these conclusions.

Scalable Video Coding

By December 2012, Avaya had released SVC (Scalable Video Coding), which is a video routing solution based on scalable video coding technology. Using a multi-point, intensive lower bandwidth (allowing three or more conferencing users) the platform offers a unique alternative to videoconferencing, unlike traditional methods.

Their video conferencing Flair platform has been enabled for iPad compatibility. Avaya has also announced the release of Scopia, a Radvision video conferencing Android application.

The Future of SVC-Based Routing

Avaya has taken an alternative direction than the standard multi-point video conferencing methods that are founded on a centralized box. Traditional methods process video feeds from the user and route them directly to their dedicated endpoint. Alternatively, SVC-based routing technology breaks up the video feed into multiple layers and redirects each specific layer to every individual end user.

The end result of using an SVC-based router is twofold. It makes the ability to perform videoconferencing at greatly reduced prices, while also reducing the size of the bandwidth up to three times when compared against traditional systems. For businesses, this technology can save thousands of dollars for each port, when compared to purchasing and using traditional systems.

Greenfield UC Projects

Avaya understands that not every existing system can support SVC-based routing technology. Instead of holding back, and waiting for a natural evolution of the technology, Avaya is rolling out the UC projects “greenfield”. Many believe that the new and upcoming SVC routing video technology will quickly become the standard in the industry.

The scalable video coding routing technology is already enabled on Avaya’s Flair UC and Aura Conferencing platforms. On the horizon, compatibility with other existing communication platforms is quickly coming to market, including Microsoft Lync, Salesforce, Polycom, LifeSize and IBM Sametime.

With Avaya’s new Android application (Radvision) Scopia, businesses and individuals will be able to perform extensive videoconferencing from a variety of mobile devices. The new Scopia XT5000 has already come to market, with Avaya marketing the box as a room-based videoconferencing solution, and as a mid-market alternative.

The future of Avaya and scalable video coding routing technology appears to be bright. The incorporation of the video networking technology Avaya has purchased from Radvision is quickly evolving video conferencing to the next generation.

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